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GenerationsXP - Human-first by design, strategically bold
GenerationsXP is a human-first consultancy helping organizations align their Employee Experience (EX) and Customer Experience (CX) through generational insight and strategic action.
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Strategy. Insight. Activation.
A focused diagnostic and action plan to realign your employee experience.
Generational Strategy
Practical insight on how generational identities shape your culture, communication, and customer impact.
Leadership Workshops
From executive sessions to team offsites, we create space for clarity and collective movement.
Learning & Development
Immersive programs that spark strong starts and lasting impact — from onboarding to role-specific growth. Live, digital, or blended, we build learning that sticks.
Speaking Engagements
High-impact keynotes and sessions that leave your audience inspired and informed.
We are: Grounded in insight. Guided by empathy. Driven by action.
We approach our work with discipline. We:
Listen
We begin every engagement by deeply understanding your organization's unique challenges and opportunities.
Analyze
Our evidence-based tools identify patterns and possibilities that might otherwise remain hidden.
Design
We collaborate to create tailored solutions that fit your culture and objectives.
Activate
Beyond the strategy deck, we build momentum and capacity for meaningful change.
EX Tune-Up: Culture Clarity in 2 Weeks
A streamlined, high-impact process to align leadership, capture employee insights, and drive immediate improvements.
  • Leadership Alignment: 90-minute session unifying your leadership team's vision
  • Employee Voice: Comprehensive survey gathering honest team feedback
  • Pulse Check: Two "kitchen table" sessions exploring employee sentiments
  • Strategic Planning: 90-minute action planning based on gathered insights
  • Summary Report: Concise findings and recommended next steps with high-level action plans
Why Choose EX Tune-Up:
  • Rapid Results: Achieve meaningful insights and strategies in just two weeks.
  • Cost-Effective: At $1,500, it’s a high-value investment in your organization’s culture.
  • Proven Process: Successfully implemented, delivering tangible improvements.
Limited monthly availability.
Expert Insight, Delivered
100+
Speaking Engagements
Keynotes and workshops delivered across Canada
92%
Client Satisfaction
Organizations reporting significant improvement
200+
Successful Projects
Including journey maps, CX/EX strategies, and curriculum development
30+
Years Experience
Decades of expertise delivering measurable results
6
Core Industries
Specialized expertise across key sectors
From boardrooms to conference stages, we bring data-backed insights and actionable strategies that bridge generational gaps and strengthen organizational culture.
Trusted by Industry Leaders
Our perspective
People-Centered Vision
GenerationsXP was built on the belief that the best business strategies begin with people. Founded by Judi Samuels — a strategist, speaker, and experience architect — our work connects the dots between generational perspectives, employee engagement, and customer experience.
Values-Driven Approach
We believe in meaningful work, inclusive cultures, and real results. Whether we're co-creating with clients, collaborating with partners, or speaking on stage, we show up with clarity, compassion, and conviction.
Canadian Excellence
Proudly Canadian, we bring a unique perspective to experience design that resonates with organizations seeking thoughtful, inclusive approaches to workplace and customer challenges.
Work should feel like it matters — because it does.
The best strategies start with empathy
Human understanding drives better business outcomes in our increasingly complex workplace landscape.
EX and CX are deeply connected
Your employees' experience directly shapes how customers perceive and interact with your brand.
Generational understanding is critical
But we move beyond stereotypes to uncover meaningful insights that drive authentic connection.
People crave purpose, not ping pong tables
Meaningful work and genuine belonging create stronger cultures than superficial perks.
Re-Architecting the System
We don't believe workplaces are broken. We believe many have simply forgotten who they are.
At GenerationsXP, we help organizations re-architect culture around what matters most: purpose. Because chasing trends, tech, or generational tropes without clarity only leads to confusion. When you remember your "why"—and align it with your people, your systems, and your future—you stop reacting and start leading.
We reconnect organizations with their core identity—then build from there.
When purpose leads, results follow:
1
Productivity rises
Because people know where they're going—and why.
2
Retention improves
Because culture becomes a reason to stay, not leave.
3
Bottom-line performance grows
Because alignment isn't soft—it's strategic.
This is the work that future-proofs legacy.

Let's Connect
About Judi
Hi, I’m Judi — strategist, speaker, and experience architect. I’ve spent my career shaping how people engage with work, with brands, and with each other. Clients trust me because I get it: the complexity, the pressure, and the human side of business.
With deep roots across industries and a bold, creative approach, I bring strategy to life in ways that stick. I’m transparent, fun to work with, and relentlessly focused on making things better — for your people, your customers, and your bottom line.
Let’s build something bold together.
Reach Out
Send us a note, ask a question, or start a conversation. We're ready when you are.
Personal Response
We'll get back to you personally — no bots, no forms that go nowhere. Just real human connection.
Start the Journey
Begin the conversation that could transform your organization's approach to employee and customer experience.
Unlock the Generational Advantage
Want to understand what really drives your employees and customers across generations?
Our latest white paper breaks down how generational insights can reshape your EX, CX, and leadership strategy — with practical takeaways you can use today. Click the button below to download the white paper now.
We also invite you to reach out to talk about how the GXP Index© can help your organization uncover untapped potential and build a more connected, future=-ready workforce.
The Field Notes
Fresh Perspectives
Not All AI Is Created Equal (Especially Across Generations)
Some see AI as a creative superpower. Others see it as a threat.
What if the real opportunity is generational collaboration?
Imagine Boomers bringing wisdom, Gen X bridging the gap, Millennials leading process, and Gen Z prompting like pros.
The future of work isn’t AI vs. people — it’s people with AI, building smarter teams together.
Curious on how to unlock the power of AI in your multi-generational workforce? Contact us - we've got ideas!
Check back each week for a new spark — insight, perspective, maybe even a little provocation.
Because culture doesn't stand still. And neither do we.
Canadian Excellence in Experience Design
Our Canadian Perspective
As a proudly Canadian consultancy, we bring unique insights shaped by our diverse national landscape and values of inclusivity, practicality, and thoughtful innovation.
Privacy Commitment
We respect your data and privacy. Our processes comply with all Canadian privacy regulations and reflect our commitment to ethical business practices.
Accessibility Focus
We believe in creating experiences that work for everyone. Our materials and recommendations prioritize accessibility and inclusive design principles.
Contact Us
Waterloo, ON (Canada)
© 2025 GenerationsXP. All rights reserved. Proudly rooted in Canada.